Xml feeds
This is the last and possibly most powerful type of paid inclusion. It's not for every site. To qualify, a site must contain hundreds of unique pages. XML paid inclusion is a CPC-based search engine advertising model that can be as effective as auction-style listings. XML-based paid inclusion is particularly powerful for large database-driven sites listing products, content, or services. Examples might include catalogers, e-commerce merchants, business-to-business manufacturers and distributors, travel, music, or auction sites.
If you have lots of unique landing pages, XML paid inclusion may be for you. It's available through reseller partners only (unless you are an extremely large marketer, such as eBay or Amazon). Reseller partners can implement XML feeds for Inktomi, AltaVista, LookSmart (separate from paid-inclusion directory listings), Teoma/AskJeeves, and, beginning in late September 2002, FAST/Lycos.
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