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| Paid Inclusion Engines What about other engines that charge for inclusion such as Altavista, Inktomi and such? Let's talk all about them here. |
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29th November 2006, 02:03 AM
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Paid inclusion confusion
Ever since Inktomi introduced XML paid inclusion as "Index Connect" in March 2001, there has been quite a lot of confusion among marketers, the press, even search engine optimization/marketing (SEO/SEM) professionals as to what exactly XML paid inclusion is and how it should be used as part of an effective, efficient search campaign.
With XML inclusion, unique site pages are converted into data (XML format), which is inserted directly into the search engine databases via a feed. Marketers use XML paid inclusion primarily because: Great content is not currently found by search spiders due to dynamic Web sites, Web publishing tools, and site structures. Content that is found and indexed is poorly formatted and does not represent the pages optimally. Site content changes regularly, requiring freshness. Most important, the site values targeted traffic and wishes to use its rich valuable content to drive that traffic. 
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