Linking

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When linking to other sites, you should consider two factors. One is what word or image you are using for the link and whether it is a trademark of another site or company. If so, you need the trademark owner's permission to post the company's trademark on your site. Second, you should always link to the home page of a website since there have been "deep linking" cases claiming loss of advertising revenue which would have been gained if the users had been directed through the home page.

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Well linking is a crucial part of the website and the main thins is to link to the websites of the niche that you are also in . It’s well know that that search engine use external links as a measure of the site’s “worth.” What’s less known is that every link your site has, has the capability of boosting your site’s ranking. Every link, internal or external, potentially can make a difference in your rankings. Use the title attribute and put your keyword in it. Use a keyword or keyword phrase as your anchor tag for a link and lastly, use a keyword, if possible, in your alternative text for the link.