Warranties

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Statements on your website about your products and services are express warranties to customers. It is important to carefully review all website text to be sure that what your company promises is true and corresponds with its other policies and advertising.

When you review, look for statements that are absolute statements which may be hard to prove or verify if the Federal Trade Commission were to request that you do so. Examples of such statements are: "Our printer works with all software," "Our services are the best," and "We guarantee that our product will always perform perfectly." Also, be aware that the FTC has specific guidelines that should be followed for use of the words "free" and "guarantee" in advertising or on your website.

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There are websites that are fully violating these rules , plus also they are not small in number . Violating these is easy as there are no rules to check as they are written in a paragraph and not really paid attention to when wriiten as they just add up to the content . One thing a visitor can do is trust only those websites that have a good contact information . Alos it is most of the times difficult to seperate hese from the direst figures like the one in numbers . I have also seen that google adwords disallows the use of such sentences and words .