If you can spend enough you can even write you own ad copy for your "natural" results, so its just like the PPC system and it is also PPC but its results show up in the natural results.
This system does help any site that uses it, but it costs you money for each visitor that comes to your site from the url/address you submitted, the cost is 15 or 30 cents dependant on the industry your in.
So , do the math...
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