Anytime you do a search on a term you will be given natural or "organic" results and PPC results. Most of the SEs run PPC results on the top and down the right side of the results.
To get into PPC just sign up for Adwords, Overture, ... and bid on the words you want traffic from. The higher the demand for a keyword ad, the more that ad will cost per click. If you want #1 in PPC just bid the most for that word.
Organic results are determined by the SEs and them alone. Each SE has its own algorithm to determine organic results.
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