Rules for incorporating keyword phrases into page content
"... Think of one or two main keywords for your site, and make them appear 5-6 times each on your front page ..."
"... Some search engines will look for 'keyword density', meaning how far apart the keywords appear. Some will only look at the first 200 characters of your site, and count the number of times the keyword appears. Others will index a bit from the top, middle, and bottom parts of your website, and search them for keywords. Generally keyword density should be in the 2-3% range..."
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