The arms & legs

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Think of the links from the engine itself as the arms and legs. These are the vehicles by which we get where we need to go and retrieve what needs to be accessed. While we don’t commonly think of these as functions when we’re considering SEO these are the purpose of the entire thing. Much as the human body is designed primarily to keep you mobile and able to access other things, so too is the entire search engine designed primarily to access the outside world.

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Links sure matter a lot in websites and that is why we see them in the great tips of SEo's . If you have unique content and excellent resources in your website, other websites will link to your site, thereby giving you a one-way inbound link which is much appreciated by the search engines. Search Engines and visitors also like fresh content so updating it regularly enhances the popularity of your site even further.Again if the site linking to your site is relevant to your site and is of high PR, then the search engines will give high weightage to that link. So it is quality and not quantity that matters.