try this, instead of looking for higher click thru rates with a certain method like adsense or adbrite or anything, look for merchants that they have, try and research really deep into it, find out what kinda merchants are available, coz, even if the click thru rate is high, if visitors are not getting the things they want from quality merchants, they'll eventually lose interest in trusting those ads on your site anymore, coz they know it's bound to be another silly ad,
though adsense has great clik thru rates, most of the advertisers are really advertising rubbish, and i get very annoyed clicking them anymore these days, eventually, i think people will be smart enough nto to click on these lousy ads anymore
just my 2 cents
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