Yahoo suffered initial trade downfall

[ritche]

It seems that investors seemed to have favored Sun Microsystems earlier this week compared to that of Yahoo and ADM over their earnings report.

Sun garnered a whooping 7% in the stock market standings. Private equity firm KKR also helped boost stock with its $700 investment.

Yahoo stocks suffered initial trade down after the company beat estimates but lowered current quarter and full year sales guidance. But the stock reversed back up in late trading on news that it will roll out its new advertising platform on Feb. 5.

It looks like Yahoo needs to do a lot of catching up in the stock market business to get even with its counterparts. Otherwise, it'll be left behind in the trading market.