Promotional tools
Marketing Is King. What promotional tools are you using to advertise your web site? Search engines are the primary method Internet surfers use to locate information. One of the top online business strategies is to choose relevant keywords for the most efficient search engine optimization. For example, the word "books" is too generic for a site promoting life/career changing seminars based on motivational books. Surfers who type in "books" probably want to buy one rather than attend a seminar. Use specific terms that closely relate to what you are selling.
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