Select specific keyword phrases for all search engines

[eyesontech]

The most important part of search engine optimization is selecting the right keyword phrases or "keyphrases".

It is true that many searchers enter one-word queries into the search form. The chance of competing successfully for one-word search queries is fairly remote, however, unless you are trying to promote a very specific and rare scholarly term.

You will need a million-dollar budget to win the fight over general terms such as "car" or "holiday," and what is the point, anyway?

Let us suppose you are promoting a hotel in St. Anton, Austria. What are the chances that someone searching for "holiday" is looking for a hotel room in St. Anton? They are more likely looking for general information on holidays and traveling.

If you search for the generic keyword "holiday" in Google you get millions of hits. A search for "alpine ski resorts" gives a few hundred listings. If you optimize your pages for "alpine ski resorts" the chances for getting a good listing increases dramatically. Moreover, you are more likely to get visitors that are genuinely interested in your hotel.

It is not the number of visitors ("the click-through rate") that matter most, but the number of buying or returning visitors ("the conversion rate").

[080526jk]

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