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Old 17th February 2007, 11:32 AM
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One way of including many links on a page, without making the page look crowded, is to hide them, for instance by including 1x1 pixel images that link to hidden pages. This is a popular technique among some search engine "experts" who want to include links to so-called doorway pages that are not be accessed by regular visitors.

Some also put in links with no link text, like this:

<A HREF="hiddenpage.html"></A.>

Again, these are not techniques we would recommend. The way the search engines feel about spam these days, they are bound to do something about this as well. And remember, if one of your competitor reports your spamming to the search engines, it is very likely that the search engines will punish you!

The following techniques may also lead to your site being banned from many of the major search engines.

Redirect pages that use meta-tags or javascript to immediately load a new page. If you need to use redirects, make sure to include a NOINDEX metatag to tell the search engine not to index this page.

Large amount of keyword rich tiny text (FONT SIZE=”1” or relevant CSS tag) near the end of the page.

Keyword stuffing or spamdexing is the repetition of the keyword phrase over and over again. You must work phrases into regular sentences!

Invisible text is text rendered in the same color as the webpage background. White text <FONT COLOR=”#FFFFFF”> on a white (#FFFFFF) background is considered spam, as are small deviations from the same color, as in <FONT COLOR=”#EEEEEE”> or <FONT COLOR=”#EFEFEF”>. The font must be clearly visible for the average viewer.

Note that the search engine spiders do not see tables. Hence a white font in a table with a black background may be considered spam if the page background is white.
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Old 13th May 2007, 06:51 AM
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All these must be avoided to boost up their rankings and should be avoided to protect search engine rankings . A trick that some webmasters use to artificially boost their Search Engine ranking is the use of hidden text. Search engines usually use the words on web pages as a factor in formulating their rankings, which means that if the text on your page contains your keywords, you are likely to be given a higher search engine ranking than a page that does not contain text inclusive of keywords.
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