Incoming links
There are a number of ways to determine who is linking to a competitor.
A simple search can be conducted in Google and MSN for "link:domain.com" (replace domain.com with competitor's domain). In Yahoo enter a search for "linkdomain:domain.com" (again replacing domain.com with your competitors name). The search will produce all webpages that provide a link to your competitor. Ideally you can request links from the websites as well.
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