Spider Friendly Pages

[w3bmaster]

Spider Friendly Pages

First off what is spider friendly navigation? Basically it is how easily search engines can read your website. This ultimately depends on the search engine that is reading your site. Some have the patience to dig deep into your site and promise to follow every link. Others may get bored before they finish indexing a whole page. Carefully organize your page content and Web site to ensure that spiders index the whole thing - not just bits and pieces. Here are some tips that will help you to do this:
Use Keywords/phrases that best describe the target page.
Avoid using image maps, if needed make sure to add text links at the bottom of all pages.
Do not use long text; limit 40-50 characters in a text link
Avoid using JavaScript links
Create text links and use a common navigational menu for all pages
For best results try to limit the number of links per page to 20. (Only a recommendation)
Include a site map if you have more than 20 pages.
If you are using flash navigation, always have text links as a supplement to the flash
Try to use keyword phrases in the HTML and image file names
Keep your file names hyphenated (e.g. use this-page.html instead of thispage.html)
General Tips and Tricks
Make sure your website is completely finished, spell checked, online and all links are working before submitting to Search Engines'.
Try to include .robots.txt. to prevent spiders from crawling certain directories. (For more info, visit robotstxt.org)
If the site was designed in something other than HTML, make sure there is some static content for the spider to read.
Try and get on DMOZ if you are not already there.
Read each search engines. guidelines and follow them closely.
Use meta tags in all places
For getting proper keywords that are commonly used visit:
a) Keyword services for professional search engine optimization
b) http://inventory.goto.com/searchinventory/suggestion/
c) https://adwords.google.com/select/m...=KeywordSandbox
For checking keyword density use the following sites:
a) Keyword Density Analyzer tool for search engine optimization and internet marketing experts
b) Ranks.nl SEO Consultancy and Web site Promotion Tools
When using frames, make sure to include keyword rich content between the <noframe> </noframe> tags, on the main frameset page.
Keep all content in root directory if possible.
Make sure your home page can load within 8-10 seconds on a 56k modem
Try to use CSS data as an external file and call it using <link> tag
Optimize your images and keep the page size low
Update your more important pages at a regular interval
Check your site for broken links periodically

Things to Avoid



Here are some things to avoid when creating your website:
Avoid strange color combinations, as this can make it hard to read for a viewer
Text that is too small to read will also cause the reader to leave
Unrelated Advertisements will distract viewers
Hidden text, which is text the same color as the background
Submitting your site to FFA sites
Duplicate pages, doorway pages and cloaked pages
Re-direction from the homepage to another
Automated submission to search engines
Submitting to search engines more than once a month
Use of <meta refresh> tag in HTML page header
Using trademarks or company names other than yours in Meta tags.
Instance of 5 or 6 keywords being repeated in one row

Summary

Search engine optimization is the process of Internet marketing and is the most cost-effective means of marketing to your target visitors. 90 percent of the web users are turning to search engines to search information online, so it is very crucial that your website rank within the top 20 results if you want to be found. A successful search engine optimization will bring qualified customers and prospects to your website. So if after several months of your website's position on the search engines result page has not improved, you might want to consider the services of a professional website optimization and search engine placement expert.

[samkhan]

you can also use robot.txt file to facilitate spiders for crawling your site.

This is best way by which you can invite Search Engine Spiders.

[mini_0]

I think more than spider friendly , one should try and make the page user friendly . But because most of the people are making money through their websites by advertising like adsense etc . they go for spider friendly pages which helps them to get a traffic eventually converting ino good money . Many spiders are built to parse the HTML on your page. One of the things that may confuse a parser or cause it to work harder is improper nesting of HTML elements on a page.So you can use a readble html code that can be understood by anyone , which will make your page spider friendly too .