Vista must be better than XP

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Lots of people compare Vista to OS X, but it's real competition is XP. Microsoft has mostly pitched two main improvements in Vista compared to XP: Looks and Security. Most people don't want to pay for a better-looking computer and we've heard so many empty promises from Microsoft about security that few are willing to take the company at its word.
So its going to take something more to convince people that they're getting a significantly better product. What about throwing in free or cheap access to Windows Live OneCare? Revive the WinFS file management system and offer it as a free upgrade. Give buyers something tangible that's not in XP.
Sourcecmagazine