This is listed as a good SEO technique , as google is tryoing to evade off bloggers who try build links by voluntarily linking each other , creating a farm of backlinks and recirocal links , in order to get up to the search engine rankings . It is now said that google and other search engines will give more importance to the links that are not exchanged . which means if someone puts up a link by themselves on their site without exchanging , that will be given more importance .
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