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23rd April 2007, 04:09 AM
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Linking in Blogs
It is true to say that links are critical to the well being and survival of any blog or web site. It is important at this juncture to point out that not just any links will do. Search engines tend to value one way links way above reciprocal links. Reciprocal linking is where you link to a site in exchange for them linking to you. The other thing that search engines value in links is their relevance. In other words links from blogs or sites that cover a subject that is similar to what the blog in question covers carry a lot more weight than links from totally unrelated and different topics.
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