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24th April 2007, 06:04 AM
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Communication Is King
Ongoing communication with affiliates is vital to the success of any program. You should provide a number of different ways for affiliates to communicate with you and vice versa. Your affiliate program should include an affiliate email newsletter at least monthlyto update affiliates on changes to your program, new offers, and marketing tips.
In addition to newsletter communications, it is important to send targeted communications to affiliates. Webrings enable affiliates to view how other affiliates are marketing your program. Live chat sessions between the affiliates and affiliate manager enable affiliates to interact with one another and the affiliate manager. Such sessions can serve as focus groups for your program.  
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