Forum or testimonials
Gone are the days when people would trust testimonials as every website has them now .Don't use guest books, testimonials etc. These are so Web 1.0 concepts. Use a forum. Let your customers interact among themselves. Develop a value network. You get into the insights of your customers' minds by reading their posts and your visitors know your products and services by talking to each other. As a result, you will be able to provide improved products and services and ask for a premium price.
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