What is basic idea of pay per click ?

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There are quite a number of topics here on this forum that ask what exactly is a pay per click program.There are a number of different advertising methods available to business owners now, but the most popular method is known as "Pay Per Click Advertising." Pay Per Click advertising is a form of advertising where you "bid" on keywords and/or keyword phrases. You do market research to determine the keywords that people are using to find the products or services that you sell. After you come up with a keyword list, you'll then write your ad(s) that you'll want prospective customers to see and place a bid on your keyword phrases. You are then charged up to your bid amount each time someone clicks on your ads. You're only charged when someone actually clicks, not each time your ad is shown.