Keep it simple with clients

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This mistake many people do because they fail to understand that not all will have the same level of skills and they should resort to a common language and terms .Just because you know the ins and outs of your business doesnt mean that your client will. Speak to them on their level, not yours. Keep the conversation simple and get straight to the point. If your client understands what you can do for them, they are more likely to hire you. If you try and dazzle them with industry speak, you'll lose them, and lose the contract.You may find that if you are speaking to a perspective client on the phone, stand up.