This is a nice tip I got in a email newsletter and worth a read .
Anchored text is another content optimizing technology for search engines. It means that search engines can easily learn a lot from the keywords inside the anchored text to the link.In practise it means if you wrote a promo article and submit it to article directories, make sure they allow to use anchored links in resource box to that article. After good submission you will have hundreds of sites pointing/voting for your site. Imagine if all these sites have a text link that says 'My Keyword' and the linking goes your www.Your-Keyword-Site-Name.com Search engines will index all these pages with anchored text and you will get up the list for this keyword. You will save hundreds on advertising budgets to one way linking.